Certified B Corporation

"We at VERBÖDEN believe that the good business and social good go hand in hand." Jena Min, Founder & CEO

 

A new vision for building successful business

Certified B Corporations are leading a global movement to redefine success in business. By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business. Certified B Corps are competing to be not just ‘The Best in the World’, but ‘The Best for the World’.

The “B” stands for “Benefit” Corporation and denotes that a business has committed itself to a defined set of non-traditional business practices that benefit employees, customers, and the broader community by creating a positive impact on society and the environment. B Corps differ from traditional corporations in purpose, accountability, and transparency.

A rigorous certification process with an acceptance rate lower than 4%

The B Corp certification is a long, challenging, validated and recognized process delivered by the independent organization, B Lab. To become a certified B Corp, companies must first answer a 200-question survey which covers 5 key aspects of a company’s social impact (governance, environment, customers, employees, and community), and receive a minimum score of 80 points. To date, there have been more than 80,000 applicants in the world, though only 2,800 of these, from 60 different countries, have succeeded. In other words, the acceptance rate is lower than 4% with the average application sitting at 55 points! The certification covers a 3-year period after which a renewal is required.